TV industry gets social

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This is GeekBeat.TV from Cali Lewis & the Livid Lobster group.  She reported that the TV industry is wanting to get more social without having to put more man power in.  New tools have come out to assist the Television broadcasting industry to do this but is it to little to late?  TV has to adapt.  A lot of media is & content nowadays solely exists online.  Just like GeekBeat.TV currently social media is where its at and it Television doesn’t go with the flow then it will get left in the stone age.  The WWE accepted twitter & facebook last year to stay interactive.